About The Funeral Book
Founder Story - near death to death-tech
A resiliant entrepreneur, I transformed a life changing stroke into the foundation for meaningful innovation.
After experiencing first hand how a disability can shift your perspective on what truly matters, I pivoted to create The Funeral Book, a death-tech startup that sits at the intersection of technology, sustainability and heart
Our Approach - where technology meets humanity
My stroke didn't just change my life—it clarified what matters. In those moments of vulnerability, I learned that the most meaningful tributes aren't about perfection. They're about presence, authenticity, and creating space for what truly honors a life.
That's why The Funeral Book exists.
Our Team - a team of one (for now)
I'm building The Funeral Book solo, and that's intentional. The death industry might be new territory for me, but understanding what people need and how to reach them isn't. After 20+ years in advertising, media, and not-for-profit marketing, I've learned that the best solutions come from deep focus and genuine care—not committees.